Ruhi Baig

Founding Partner of Zindagi

Ruhi Baig is a founding partner of Zindagi Advisory
Ruhi spent 14 years working in the City of London managing various projects across Middle and Front Office.

Her areas of specialism are within Change Management. This was gained through working on the mergers of blue-chip organisations such as Chase Manhattan with JP Morgan and Barings with ING and also the Management Team at UBS.

Before her time in investment banking and after graduation Ruhi  obtained her management consultancy experience from Accenture.

Over the past 10 years Ruhi has also worked within property acquisition, investment and release to market. This complements one of Zindagi’s key client bases.  


  • BA ( hons) Economics and Politics Newcastle university
  • Postgraduate degree St Andrews University Economics, Management and Politics